Behavioural assessment
Lacking a shared definition of what ‘great’ looks and sounds like?

Translate skills into predictive micro-behaviours, align scoring across leaders and link practice quality to AHT, FCR, NPS and QA so your team can assess reliably and improve faster.
We will help you
Shared definition of ‘great’
Concise, predictive micro behaviours for key call types, ready to coach.
Consistent scoring
Plain-English rubrics that calibrate leaders and sites.
Closed loop with QA
Detections translate into owned goals, coaching and recorded action.
Evidence of lift
See behaviour quality trends and how they link to core metrics.
How it works
Unlock workplace potential using YakTrak (formerly GRIST's) unique micro-behavioural approach to conversation analytics.
Sales & service CX diagnostic
YakTrak’s ability to objectively measure the quality of conversations at a behavioural level is unique.
We measure the specific micro- behaviours that are (or aren’t) being exhibited and, as a result, we understand what a great conversation sounds like.
Leadership behavioural assessment & insights
Our tactical leadership framework is built from evidence-based behavioural psychology methodologies and is proven to drive behavioural change faster. This means we can objectively measure the quality of leadership conversations at a behavioural level and give you insight into the effectiveness of leadership activities.
Learning program evaluation
Incorporates evaluation as part of the learning ensures our learning initiatives have real impact: meeting business objectives, yielding measurable returns, adjusting to evolving needs, enhancing employee involvement, and driving data-driven enhancements.
Results you can expect
This major health insurance provider showed that behaviour-led, analytics-backed coaching system can improve member experience and deliver sustained, market-leading sales results.
- #1 Australian Sales Contact Centre for three consecutive years
- Improved sales performance and stronger member experience outcomes
- Increased employee engagement and retention
- More consistent member experience regardless of which consultant a member spoke to

Frequently asked questions
Got questions? These FAQs explain what YakTrak is, how it fits, and the outcomes to expect so you can choose the right pathway with confidence.
Not always.
Start with Platform if behaviours/frameworks are defined and you need execution, visibility and evidence.
Start with Consulting if "what great looks like" needs clarifying or your context requires bespoke design.
Choose Both for the fastest path in complex rollouts.
See what changes when ‘great’ is defined and scored the same way
Explore how behavioural assessment translates skills into predictive micro-behaviours, aligns scoring across leaders, and links practice quality to AHT, FCR, NPS and QA.