Improving visibility at Bankwest

YakTrak gave Bankwest real-time visibility into coaching, customer conversations, and conduct risk — helping leaders strengthen support, improve performance, and make coaching evidence easy to retrieve.

Making quality repeatable: how coaching created a consistent customer experience at a big 4 bank

YakTrak helped a Big 4 bank improve coaching consistency across large contact centre teams — reducing handle time, lowering repeat calls, lifting engagement, and strengthening leader capability.

The challenge

The bank needed to make a consistent, high-quality customer experience repeatable across all voice interactions while reducing Average Handle Time (AHT) and Repeat Call Rate, lifting engagement, and reinforcing that Team Leaders’ primary role is to coach.

Program design

Core delivery phase ran over 5 months, with embedding and rollout extending across 18 months (including BAU induction support).

Participants

Australia:

378 frontline
27 Team Leaders
7 Leaders of Leaders
4 Executive Leaders

Offshore:

355 frontline
24 Team Leaders
3 Leaders of Leaders
1 Executive Leader

Total learning time

Australia: Leaders 22 hrs; frontline 2 hrs
Offshore: Leaders 26.5 hrs; frontline 6.5 hrs

YakTrak supported leaders and frontline by

Embedding a simplified, signature set of frontline behaviours to drive consistent customer experience
Building leaders’ tactical coaching skills to link coaching to metrics, performance issues and opportunities
Equipping Leaders of Leaders to coach and support Team Leaders to meet operational objectives
Creating coaching visibility and accountability across both frontline and leadership behaviours

The results

AHT down by an average of 17.4 seconds across 10 teams, despite increasing call complexity
Repeat Call Rate reduced from 25% to 19.6% across teams and was on track to reach the 15% target within the following 6 months
Employee engagement increased
Banker attrition reduced by 22% within the first 6 months
Noticeable uplift in coaching capability and consistency, with tactical coaching happening more often and at a higher quality

What this shows

Consistent coaching rhythms and clear behavioural frameworks can rapidly improve customer experience, performance and leader capability across large, distributed contact centres.

Client perspective

“A distinctive feature of the YakTrak (formerly GRIST) program was its seamless integration with contact centre objectives. Leaders and bankers worked collaboratively to ensure that coaching directly contributed to the success of our broader goals. The coaching journey has translated into tangible improvements in key performance metrics.”

Improving visibility at Bankwest

Bankwest used YakTrak in a three-month A/B trial to improve visibility of coaching and customer interactions in a highly regulated environment. Compared with non-YakTrak teams, YakTrak users recorded more coaching-related goals, contributed to a 30% lift in revenue, and showed stronger team stability, with non-YakTrak teams experiencing six times higher attrition.

Banking

Client

Bankwest

Industry

Banking

‍The challenge

Bankwest was shifting from measuring outputs to a behavioural approach and needed visibility of coaching and customer interactions to manage conduct risk in a highly regulated environment.

Program/Trial design

A 3-month A/B trial compared YakTrak users with non-users to examine changes in:

Coaching activity and behavioural adherence
Visibility of conduct-related risks
Team stability and performance outcomes

YakTrak created a solution that:

Provided real-time insights into customer and coaching interactions
Enabled transparency across behavioural and conversation frameworks
Helped leaders identify the origins of conduct risk
Made coaching evidence easy to retrieve if required (including for regulators)

The results

6x higher attrition in non-YakTrak teams, with lack of leader support cited as a key factor
Teams using YakTrak recorded 2x more goals related to coaching
…contributed to a 30% lift in revenue
Greater transparency across coaching evidence and conduct risk drivers

What this shows

Access to real-time behavioural and coaching insights strengthens conduct risk management and improves performance.

Client perspective

“If the regulators came to us and said ‘show us your coaching evidence’ we’d be able to pull it out of YakTrak. YakTrak helped us build risk awareness.”
— Leisl Banfield, Change Manager, Bankwest

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