Beating the Competition: How YakTrak Drove Higher Revenue and Lower Attrition for a Large Bank

Objective

‍ client wanted to complete a trial comparing YakTrak against a competing application and a control group not using either application.

Success criteria:

• Engagement with the platform
• Micro-behavioural
• capability improvement
• Impact on revenue output​

Duration: 6 months​

Channels: Branches & Contact Centre​

Duration: 3 months​

Channels: Branches ​

Participants: ​

• Group A: 50 Bankers using YakTrak​
• Group B: 50 Bankers using competing application​
• Group C: 50 Bankers using existing excel/email- based system​

YakTrak created a solution that:

• Aligned with existing coaching and conversation frameworks​
• Defined and measured best practice cadence of leadership activity​
• Advocated best practice behaviours to focus on that drive revenue lift​

The results

• YakTrak group achieved 30% higher revenue vs control group and 17% higher vs the competing application​
• Attrition in the YakTrak group decreased by 55% whilst remaining steady in the Control group​
• YakTrak group set double the amount of development goals as the Control group and the competing application group​
• YakTrak group achieved 80% adherence to the operating rhythm (this metric could not be measured in the other groups)​

What this shows

A behavioural coaching platform with clear cadence expectations significantly outperforms both analogue and digital competitors.

Client perspective

“YakTrak is very intuitive. The feedback was overwhelming compared to other software we have had. It was a hands-down winner.”​

“If the regulators came to us and said ‘show us your coaching evidence’ we’d be able to pull it out of YakTrak. YakTrak helps us build risk awareness.”​

“Everyone was up and running on YakTrak really quicky and they could learn it themselves.”​

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